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Sales & Customer Service

Sales Executive

Develop professional sales capability focused on customer value, commercial performance and long-term relationships.

Level 4ST0572Typically 18 months

Who is this apprenticeship for?

B2B or B2C salespeople who manage opportunities, accounts and end-to-end customer sales interactions.

What will the apprentice develop?

Sales planning and target management
Understanding customer needs
Pipeline and opportunity management
Negotiation and closing
Account growth and retention
Commercial awareness and professional selling

How MI delivers it

Virtual workshops, workplace sales activity, coaching and structured performance reviews.

Learning is connected to the apprentice's real job through structured teaching, coaching, workplace activity and regular progress reviews.

For employers

Why develop someone through this programme?

Improves sales discipline, customer value, pipeline management and the commercial capability of sales teams.

Assessment

Real sales activity supports the learning journey and provides context for the current end-point assessment.

Progression

Account manager, business development manager, sales manager or more senior commercial roles.

Entry and eligibility

MI completes an initial assessment before enrolment to review the apprentice's role, existing knowledge, prior learning and support needs. Employer-specific entry requirements can also apply.