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Digital, AI & Technology

Digital Product Manager

Develop digital products and services around user needs, business value and measurable outcomes.

Level 4ST0964Typically around 24 months

Who is this apprenticeship for?

People who shape, improve or manage digital products and services across their lifecycle.

What will the apprentice develop?

Understanding users and business needs
Product discovery and prioritisation
Roadmaps and product strategy
Working with delivery and technical teams
Using data to inform decisions
Measuring product outcomes and value

How MI delivers it

Virtual workshops, workplace product activity, coaching and evidence-led progress reviews.

Learning is connected to the apprentice's real job through structured teaching, coaching, workplace activity and regular progress reviews.

For employers

Why develop someone through this programme?

Helps businesses make better product decisions, prioritise investment and keep digital services focused on users and outcomes.

Assessment

The apprentice applies learning to genuine product activity and prepares for the assessment requirements of the version in force at enrolment.

Progression

Product manager, senior product roles, digital transformation, service design or related leadership positions.

Entry and eligibility

MI completes an initial assessment before enrolment to review the apprentice's role, existing knowledge, prior learning and support needs. Employer-specific entry requirements can also apply.