Sales Executive Level 4 Apprenticeship Overview
The Level 4 Sales Apprenticeship is a fantastic opportunity for professionals responsible for winning, growing, and retaining customers to develop their skills and confidence. Over 15-18 months, learners will gain the knowledge and expertise to work more efficiently and effectively in a sales environment.
We know that every business is unique, which is why your dedicated Learning and Development Coach will take the time to understand your organisation, its culture, and its goals. This ensures that our apprenticeship programme is not just relevant but truly impactful for your team.
From day one, your sales apprentices will embark on a journey of growth, starting with a comprehensive induction and progressing through engaging, blended learning modules covering everything from sales fundamentals to proactivity & sales ethics. These modules combine essential business and sales competencies, all designed with flexibility to fit individual learning styles.
This apprenticeship covers areas including.
Organisation & Customer Insight: Organisation, market, customer, product, and sector knowledge.
Sales Skills: Planning, preparation, negotiation, and closing.
Business Acumen: Commercial, financial, and digital understanding.
Customer Excellence: Customer engagement, experience, and needs analysis skills.
Team & Personal Growth: Collaboration, ethics, proactivity and personal behaviours.
Course Duration: 15-18 months including EPA
Qualification: Level 4 Apprenticeship
Benefits of the Sales Apprenticeship
For Learners:
Build confidence in customer interactions
Develop skills to drive stronger sales results
Gain a deeper understanding of sales strategies and customer needs
For Employers:
Attract, develop, and retain top sales talent
Boost individual sales performance
Enhance overall team efficiency and results
Typical Candidates:
Candidates for this apprenticeship can come from a range of job roles and market sectors. Typical job roles include but are not restricted to sales consultant, sales executive, sales specialist, sales advisor, sales representative, business development executive, field sales executive, graduate commercial engineers experienced sales professionals and new account managers. *subject to entry and eligibility checks*
85% OF EMPLOYERS WITH APPRENTICES WOULD RECOMMEND APPRENTICESHIPS TO OTHER EMPLOYERS.
DEPARTMENT OF EDUCATION APPRENTICESHIPS EVALUATION 2021 – EMPLOYERS RESEARCH REPORT MARCH 2022